5 reasons why your business needs an email marketing strategy in 2019: automotive marketing agency reveals
As an automotive marketing agency, we know that email marketing strategies are one of the most effective digital marketing tools. Why? Read on for the scoop.
With more and more businesses establishing themselves online, the pressure’s on to communicate with your customers and clients effectively. In 2019, it’s more important than ever before. Email has been around for eons in digital marketing terms. It’s the dinosaur of the online world. But it remains reliable. It’s a constant. It’s a stalwart. And it’s a practical solution to this issue. We’re an automotive marketing agency that has seen evidence of this, time and time again.
5 reasons why your business needs an #emailmarketingstrategy in 2019: #automotivemarketingagency explains
1. Email marketing is direct marketing
Email marketing is popular because most email users check their inbox daily. It’s also simple for consumers to sign up to email newsletters, which means that they’re often more willing to do so. And because you get their email address, you can deliver your message directly to them, at low cost. What’s not to love?
2. Generating emailing lists
You can automate your email sign-ups so that every time someone subscribes, their information is sent to your email newsletter service and added to your mailing list. You don’t need to do anything except organise for your website to communicate with your newsletter service. This process is usually straightforward, but if you can’t get to it, we can make the arrangements for you.
You’ll have even more success if you make an offer when users subscribe; for example, an ebook, a giveaway or a free sample.
3. Repurposing content for email newsletters
We know that when it comes to SEO, publishing unique content on your website is one of most effective ways to rank in search engine results. So once you’ve put up the information, you can’t copy and paste it into another part of your site without compromising your search rankings.
But those rules don’t apply to email marketing. Set up an email newsletter with a link to the content on your site, and hey presto, you’re sending valuable information directly to your consumer without having to reinvent the wheel. It’s quick and efficient.
4. Email marketing is another customer touchpoint
It’s no secret that customers often need around 12 touchpoints, or contact points, before they decide to buy or invest in a service. Those touchpoints can include a customer entering a store, seeing something in an online search, radio and television advertising and social media advertising. Another touchpoint is the email newsletter. Lob an email newsletter into your customer’s inbox, and you’ve caught their attention at little expense.
5. Optimise email newsletters for mobile devices
In 2019, mobile devices outstrip desktop computers as the most popular way to access the internet. So it makes sense that the most effective way to use email marketing strategies is to keep up the pace. Email newsletters can, and should, be optimised for mobile devices to take advantage of this audience. It’s also a great way to increase the rate at which recipients open your emails. And that means more potential conversions.
Conclusion
If your business doesn’t yet have an email marketing strategy, it’s time to jump on the bandwagon. It’s highly effective, cheap and many businesses experience a boon in conversion rates. As an automotive marketing agency, we can help you develop an effective email marketing strategy. With our unique insights into evidence-based marketing practices thanks to our relationship with the Ehrenberg-Bass Institute, we’ll set up an email strategy that’s tailored to your business and focussed on growth. Contact us today to find out more.
Click to tweet #emailmarketingstrategy #automotivemarketingagency
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Kain Vodic
Kain Vodic is Catalyst Automotive’s director, strategist and marketing science practitioner. He’s also a golf devotee. Originally from Broken Hill, it’s no wonder he likes a beer or two.
