Why Car Dealerships Should be Using Email Marketing Consistently
Many automotive dealers fail to understand the power of consistent email marketing and just how profitable it can be. More often than not, your ‘list’ is made up entirely from people who have opted-in to receive emails from you by their own free will; as in,your list is made up of prospective buyers who have […]
Google Adwords vs. SEO: Which Is Better For Your Car Dealership?
Google is undoubtedly the king of online marketing. According to Forbes, SEO (Search Engine Optimization) will soon be an $80 billion industry; not surprisingly, the concept of ranking #1 for certain search terms is highly appealing and, mostly, free of cost. However, increased competition and constantly shifting algorithms makes SEO a tough nut to crack, […]
5 Car Dealership Marketing Ideas to Drive More Leads
Digital marketing is the new frontier for businesses of all sizes, industry, and location. If you own or manage a car dealership, online advertising is one the best ways to get quality leads inexpensively. This article will detail five different car dealership marketing ideas that your company can use to generate more leads, ultimately resulting […]
3 Instagram Car Dealership Marketing Ideas
If you own or manage a car dealership but are not already advertising via Instagram, you could potentially be missing out on lots of leads and profits. What was once a hidden secret in the digital marketing world is now one of the most popular social media apps out today. Bought by Facebook in 2012, […]
5 Facebook Ad Styles to Drive Car Dealership Customer Engagement
With over 2.23 billion monthly active users, Facebook is the holy grail for digital marketing. Businesses of all sizes have utilized the power of Facebook advertising to leverage their marketing efforts in a way that wasn’t possible before the age of the internet. The main benefit of all social media advertising is cost; never before […]
Why Facebook’s Automotive Inventory Feature is So Powerful for Car Dealers
If you advertise your car dealership online and aren’t already using Facebook’s Auto Inventory feature, this article is a must read for you. You could potentially be missing out on quality leads and thousands of dollars in gross profits. Facebook has made it incredibly easy for car dealerships to advertise on their platform in an […]
5 Car Dealership Marketing Ideas to Drive More Leads
Digital marketing is the new frontier for businesses of all sizes, industry, and location. If you own or manage a car dealership, online advertising is one the best ways to get quality leads inexpensively. This article will detail five different car dealership marketing ideas that your company can use to generate more leads, ultimately resulting […]
Step 5 of Lead Generation: Closing Sales and Reporting on KPI’s
Step 5: Sales and Reporting Sales This fifth step in our lead model is all about the back end of the sales funnel. By now, considering the customer has gone through the first four steps involved in the process, they have provided you with their contact details – they have converted from traffic into a […]
Step 4 of Lead Generation: Drive Conversions of Traffic to Leads from Your Advertising
Step 4: Drive Conversions Alright, here we are. It is now time to turn that initial click into a conversion. It’s time to sell some cars! Up until now, you’ve hopefully led your prospective customer through the entire sales funnel to get to this point here. It started by your customers expressing interest in your […]
Step 3 of Lead Generation: Inspire Action from Your Car Dealership Advertising Campaigns
Step 3: Inspire Action At this point, your prospective customer should now have expressed their interest in what you have to offer enough to click on your link to your web or landing page. After they clicked your link, they have been greeted with engaging and relevant content that acts to warm them to your […]
