Want to sell more cars?
You can sell more cars today using our automotive marketing expertise built up over 25,000 car dealer ads.
Get the edge.
Our History | Our Philosophy
Our Point of Difference Adds to Your Bottom Line
We have automotive marketing credentials which are hard to match.
Our experience and expertise in automotive marketing has been developed in a way that few, if any, advertising agencies could claim:
- A mix of retail dealership automotive experience combined with many years of specialized automotive advertising & marketing and formal qualifications in Marketing (Master’s degree).
- Our Marketing Strategist, Kain Vodic, grew up in a family who held multi-franchised dealerships for 28 years, so it’s in his blood, you could say.
- Kain’s retail automotive experience includes selling new & used vehicles, sales management and dealership management.
- Kain has spent the last 10 years in specialist automotive advertising agencies.
- Our Creative Director/Senior Graphic Designer, Michael Jones, has made many thousands of car dealer ads over a 16 year uninterrupted period working for specialist automotive agencies.
- Our Digital Marketing Strategist, Rebecca Wright, has spent the last 12 years making retail advertising for all kinds of retailers including local and national automotive clients.
- Eugene Russo, our Production Manager/Graphic designer, has over 25 years experience in design including literally thousands of car dealership ads. He is now the chief traffic controller and makes sure every project is delivered on time, and if that means jumping back into the design chair, he does that too.
- Terri Williams, our Website Developer, has a broad range of experience and brings a contemporary flair to our website designs
- Emmeline Dorsey is our Adwords and Google marketing supremo. Emmeline has developed and executed thousands of Adwords campaigns and is a real asset in getting your campaigns to the top of page 1 on Google, without paying more than you need to.
- Our Junior Graphic Designer, Jill Trevorry, has designed advertising for automotive clients for the last 3 years.
We are confident in the advertising we produce for car dealers just like you and that we can grow your sales.
Our advertising strategies are designed with the single purpose in mind: sell more cars.
That’s what it’s all about isn’t it? Yes, fixed operations is key to profitability, but it all starts with the sale of a new or used car.
We will build your dealership brand for sustained growth and increase the value of your goodwill on the balance sheet in the event you want to sell your dealership, but we believe the best way to build your brand is with bums on seats.
“Action changes attitude, faster than attitude change action”.
(Ferrier, 2014, ‘The Advertising Effect: How to Change Behaviour’)
In short, our automotive advertising techniques are designed to get your customers to take action now, because if you have been in dealerships for any amount of time, you will know that customer’s intentions don’t count for much…
It is their actions that contribute your bottom line.
Drop us a line or give us a call on 1300 733 255 to discuss your needs and see if we’re the right fit for you.
Who We Work With
Who Can Benefit from Our Marketing Strategies?
If you are a franchised automotive dealer from any of the cities mentioned below, we can grow your sales, increase the likelihood that you get your manufacturer targets (financial rebates), grow your PMA market share, keep the factory off your back and most importantly… Increase your net return on sales.
Australian Cities We Serve
If you are from any of these major capital cities or large provincial cities, we would like to talk with you about the opportunities to grow your sales:
Capital Cities
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Regional Cities
Gold Coast, Townsville, Sunshine Coast, Cairns, Bendigo, Ballarat, Geelong, Mount Gambier, Wollongong, Newcastle, Launceston, Rockhampton, Bundaberg, Albury-Wodonga, Bunbury, Coffs Harbour, Hervey Bay and Mildura.
Regional Dealers Don’t Need to Miss Out
Our experience is that provincial centres like yours often miss out on valuable professional marketing & advertising services. It doesn’t have to be this way. We are changing that. Technology enables us to communicate and work all over the country via phone, email, Skype and scheduled dealer visits either monthly, quarterly, or every six months depending on what is needed to execute the most effective marketing plan to grow your sales and your net profit.
How We Serve Our Clients All Over Australia
Technology has changed business forever. And we like to make the most of what technology offers, but also with the understanding, that business relationships are all about people.
We work with our clients via:
- Phone
- Skype
- Face-to-face meetings
- Regular scheduled fortnightly, monthly, quarterly, bi-annual face-to-face meetings
If you are interested in working with us, contact us here and we can kick things off with a FREE consultation. We don’t mind getting on a plane and coming to meet with you, at your dealership, to give you the personal service you need. The ease of technology and low cost of airfares means that we easily provide high quality specialist automotive dealership marketing to our clients around Australia.
100% Satisfaction Guarantee
When you engage us to work on your advertising campaign or marketing strategy, you will receive mock ups, or concept artwork, before we get anywhere near launching a campaign to the public. If you don’t like the mock up, you don’t pay for it. It’s that simple.
You only pay when you are 100% satisfied with the artwork we have produced on your behalf.
You have nothing to lose and everything to gain.
The Insiders Report:
How to Get More Leads.
What we do
Marketing Strategy
We are an automotive marketing agency who develops marketing strategies to grow the sales and profits of our automotive dealer clients.
Our advertising ideas and digital marketing strategies grow sales of our car dealer clients and build their brands, and achieve their marketing objectives. Our strategies are based in proven marketing science any many years in the trenches.
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Advertising
We develop creative advertising ideas to help cut through the clutter of advertising and get your car dealership noticed firstly, and more importantly, we increase traffic to your car dealership or website using proven advertising techniques. We deliver advertising strategies and marketing activities to connect to you more buyers in your market.
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Corporate Branding
Get the professional edge now for your marketing communications with polished graphic design and clever copy writing. Maybe it is time to re-think your brand strategy, to refine positioning strategy? We can create a position in the market where you can maximise your opportunities to grow your sales. You only get one chance at a first impression.
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Local Area Direct Mail
If you are an automotive dealer who wants to drive sales up from the customers in your local area (PMA) we have delivered hundreds of local area direct mail campaigns.
Direct mail is perfect for car dealers wanting to get their message direct to the householder and increase their market share in their PMA. We use proven advertising techniques to boost your sales.
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Website Design & Development
We design contemporary websites to make the right visual impression on your audience. We also bring more than just nice design to your new website project: we bring marketing nous. We know what makes people click and how to get them to go from browsers to leads delivered straight to your inbox.
No two websites are the same and it’s important that you get a tailored approach that suits your business.
Search Engine Marketing (SEM)
Get your online marketing firing on all cylinders now with a Google Adwords campaign. We can take your automotive dealership to the top of page 1 for a multitude of search terms and do it very quickly – less than a week.
Search Engine Marketing is fast, cost effective and profitable. Let us show you excellent ROI on your next digital advertising campaign.
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Search Engine Optimisation (SEO)
SEO is essential to keep your online ranking where you want it to be key search terms in your relevant for your automotive dealership. Internet browsers definitely engage more with organic results and everyone loves free traffic to their website. Let us show you how our SEO services can position your automotive dealership to get more traffic online.
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Social Media Marketing
Social media marketing presents great opportunities for your car dealership to keep in contact with old customers and to allow prospective customers to get to know you, like you, and trust you online. And when all that happens, they buy from you too! New opportunities are opening up with Facebook advertising which is currently flying under the radar for costs.
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Email Marketing
Don’t under-estimate the power of e-mail marketing. With email marketing you can talk directly to the customer in a super cost effective manner. We use email marketing to keep in touch with your car dealership’s old owner database to increase repeat and referral sales and increase service retention. Email is the most cost effective customer relationship management (CRM) tool there is.
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Mobile Marketing – SMS & MMS
The power of marketing direct to your customer’s smartphone can’t be underestimated. These days people are never far from their phone. Everyone looks at their text messages when they come in as there is a degree of curiosity when we receive a text message. This is extremely powerful as the message has a very high engagement level – every marketer’s dream.
Also, it is widely accepted that it is easier and costs less to retain an existing customer than it does to acquire a new customer. SMS & MMS mobile marketing is a fast, cost efficient and highly effective way of driving more sales from your customer database.
Portfolio
Testimonials
They are all over automotive – they are the experts in the field. The artwork stands out! It was easy doing business with them and I will be using them again.
They have looked after all my advertising and marketing for the since 2006. They are consistent, reliable and on the ball. I don’t have to worry about it.
With their marketing expertise, our campaigns dominate the local market. We have set sales records we didn’t think was possible in a town like this.
Contact Us
Office Location
Level 1, 241 Rundle Street,
Adelaide, South Australia 5000
Call Us
FREECALL: 1300 733 255
Call Us
Mobile: 0407 379 550